Webinar Facilitators
Digital Brand Team
Rachel Lorimer
Senior Manager; Toronto
Rachel is a Senior Manager at Deloitte Digital, leading the delivery and implementation of digital transformation engagements with clients. Rachel prides herself in bringing ideas to life – taking a pragmatic approach to implementing innovative digital solutions that meet short term goals while setting clients up for future success.
Coby Savage
Senior Manager; Toronto
Coby is a Senior Manager within the Advertising, Marketing and Commerce practice in Toronto. Coby is known for marketing, brand and communications strategy and has a knowledge of digital marketing technology application. He primarily works in the consumer industry supporting in major marketing transformations.
Rajahl Moxey
Consultant; Toronto
Rajahl is a Consultant on the Transformational Change team within Deloitte’s Human Capital Consulting practice. With experience servicing FSI and Consumer clients on digital transformation projects, technology implementation, and value creation. He is most passionate about collaborating to develop human-centric solutions.
Vincent Chen
Business Analyst; Toronto
Vincent is an Analyst within Deloitte Canada’s Customer & Applied Design practice. Throughout his career, he has supported numerous digital innovation initiatives for many organizations. With extensive research experience for user experience strategy and digital roadmap prioritization, he is well versed in blending methodologies to develop innovative research approach.
Digital Branding & Strategy Webinar 1
What is a Digital Brand Strategy
Description
Designed to support small businesses in building a strong brand presence in the market. The session will cover the fundamentals of a good digital brand strategy, including insights on brand value and brand measurement. Participants will gain the knowledge and tools needed to establish a powerful brand that resonates with their target audience.
Please note that this is a workshop series, so we ask that you commit to all three sessions if interested.
Thursday March 7, 2:00-3:30 pm EST
Digital Branding & Strategy Webinar 2
Making an Actionable Plan
Description
Immersive and interactive, this webinar provides small business with a hands-on experience. Through real-life examples, participants will learn how to build and activate an actionable plan, effectively implementing strategies that will enable their businesses to succeed in the digital landscape.
Thursday March 21, 2:00-3:30pm EST
Digital Branding & Strategy Webinar 3
Debrief and Questions
Description
This will be a retrospective session with a Q&A segment to address any questions related to Digital brand strategy.
