Shannon Sutherland
VP, Marketing, Communications & Events
Shannon currently oversees the marketing and communications efforts at Canadian Council for Indigenous Business, as well as working with the events team to present business forums, award galas, and other events hosted by the organization across the country.
Previous to this, Shannon worked with both local and international not-for-profit agencies in community development and disaster recovery, as well as spending 26 years as a business journalist, writer, editor and humour columnist—primarily with the National Post and Calgary Herald. She has worked with dozens of businesses, government agencies and not-for-profits as a marketing and communications professional, film and video director, public speaker, event organizer and media relations consultant.
Shannon is an active member of the Métis Nation of Alberta and comes from a line of Nêhiyawak matriarchs, with family roots in the Manitoba Red River Settlement, as well as the Métis of Willow Bunch and Qu’Appelle in Saskatchewan.
She is a passionate advocate for equity, diversity and inclusion (EDI), economic reconciliation and Indigenous women in business. She says nothing brings her more satisfaction than seeing the people around her feel appreciated and empowered.
Shannon is a proud mom of five, a Rocky mountain adventurer, live music lover, hiker, camper and storyteller. She admits she purchases far too many beaded earrings and has no intention of stopping.
